NHS Patient Advice
Objectives
South Eastern Hampshire, Portsmouth, Fareham and Gosport Clinical Commissioning Groups have come together to produce a series of materials designed to advise people on the best use of NHS resources with NHS Creative.
Our objective was to produce a series of short animations to illustrate the best treatment pathways, from self-care at home, pharmacies, NHS111 through to the minor injury units (MIUs). They needed to show people that the Emergency Department is not always the best option!
To engage the viewer, we injected an element of humour along with the bold imagery to create eye-catching and informative videos.
Outcomes
We inherited a set of assets that were currently in use and built upon this to design illustrations and four short animations. To engage the viewer, we injected an element of humour along with the bold imagery to create eye-catching and informative videos.
All animations included a music soundtrack and University of Portsmouth student, Ben Mawdsley then added the voice over.
