Love Local, Shop Local

Objectives

Supporting local and independent businesses is vital to our high streets, so Chichester BID produced this A6 ‘passport’ showcasing all the independents trading in the city.

This comprehensive guide takes the visitor around the streets, offering them a chance to enter a prize draw to win a £100 gift Voucher by collecting stickers with every purchase.

Love Local, Shop Local!

Outcomes

Using a combination of illustration and striking photography, we created the brochure along with digital assets and printed banners.

Each illustration was based on a strict grid system to build a consistent look for the artwork. The icon style illustrations could be used individually or as a set, adding a versatility so the client could implement the artwork in unlimited situations.