Anchored in Gosport
Objectives
Starfish were approached by Anchored in Gosport to produce a logo and promotional social media assets for their market events.
Anchored in Gosport requested a retro illustrative approach with a modern twist that would engage and entice the diverse Gosport and Portsmouth community.
Tap the video to see Salty Steve in action.
Includes audio.
The process began with sketches and character development that would work in print and motion graphics. Development of the font set and colour palette followed to bring the promotion together.
Outcomes
Starfish initially created a variety of logo options for Anchored in Gosport to consider. Once established, we got to work on the final character – Salty Steve – and implemented him into the logo design.
Following a few tweaks after close consultation with the client, we got to work on the social media graphics.
