Secret Chichester
Objectives
A joint project between Visit Chichester and Chichester BID, this OOH campaign is designed to highlight all the marvellous things Chichester has to offer from shopping, dining, history, art and culture, through to green spaces and waterways.
The brief required the creation of a set of posters that would engage commuters and day-trippers, making them look closer at what Chichester has to offer. The message needed to show that Chichester is much more than its well-known landmarks.
“Each poster made viewers want to take a second look, as the initially familiar city shapes would lead the eye to Chichester's hidden treasures.”
Outcomes
The solution comprised objects relevant to each subject hidden within the architecture of Chichester’s most famous buildings – the Cathedral, the Market Cross and Edes House.
Each poster made viewers want to take a second look, as the initially familiar city shapes would lead the eye to Chichester's hidden treasures.
Primarily the posters and billboards are on train platforms across the south. However, the illustrations are now being used in a digital campaign to promote the city.
