Burnetts Insurance
Objectives
Starfish was approached by local insurance firm Burnetts to produce a series of four animations demonstrating how easy it is for schools to sign up to their insurance schemes.
Burnetts requested an illustrative approach which would engage prospective clients in a humourous and concise way. The ease of signing up and making claims were key messages to convey.
The creative process begins with sketches and character development, working in collaboration with the client to storyboard the animation through to completion.
Outcomes
Starfish initially created several illustration style options for Burnett’s to consider. Once established, we got to work on storyboarding each film. Following a few tweaks after close consultation with Burnetts, we got to work on the animations.
Each film has boiled down the insurance processes, so the prospective client can easily understand the benefits of signing up to Burnetts.
